Whitney Wolfe Herd is changing the meaning of cyber dating. She’s a game changer in her field. The CEO and Founder of Bumble is becoming a central figure in the tech world because of her creative innovations. Her ability to capture the heart of women has also gained her national acclaim.
Whitney Wolfe Herd said recently she wasn’t a great student at Southern Methodist University. She is, however, an incredible entrepreneur. She helped build the Tinder brand before creating Bumble. Whitney realized Tinder lacked the ability to empower women. She teamed up with Badoo founder Andrey Adreev to create Bumble in 2014.
Bumble has been hugely successful since the launch. The dating app puts power in the hands of women. It allows women the ability to message men they are interested in directly. The men can not message women on the app until they’ve been messaged. This gives women complete control of who they converse with.
Whitney Wolfe Herd had a vision of creating an app that would be classy. She wanted less sleaze and more quality. Bumble has achieved that. It is gathering 50,000 new users per day. The total count of app downloads has grown to 27 million. Projected revenue for 2018 is currently at $180 million.
This all goes back to her innovative idea to allow women to “make the first move.” It caught on quickly and has never looked back. Bumble continues to ascend to the top of the dating app world. It currently ranks 4th.
Bumble utilizes a photo verification system that prohibits fake users from joining the system. The app is free to use. 10% of the current customer base does pay an additional monthly subscription charge of $9.99. Users can also pay $1.99 for SuperSwipe. SuperSwipe is a feature that allows each user to put a heart over the profile picture of someone they adore. It’s just another innovative way to monetize the app.
Whitney Wolfe Herd has been recognized for her work in the tech world. Business Insider included Herd on their 30 Most Important Women Under 30 list in 2014. Herd is compiling a memoir to be released in the fall. The name of the venture is relevant to the overall theme of Bumble. The book will be called “Make the First Move.” Bumble has headquarters in Austin. The dating app now has over 30 employees on the roster.
Read More: www.forbes.com/profile/whitney-wolfe/