Technology and its popularity are growing very fast. It is becoming the favorite of many individuals irrespective of their age, that is, both old and the young. With the diverse jobs we have in different societies, 99% currently embrace technology. In the field of marketing, e-commerce is also a thing in that many entrepreneurs have taken their businesses online. As a result, several ventures have been launched to give support to digital marketing, and one of them is Sentient Technologies Artificial Intelligence (AI).
Sentient is headquartered in San Francisco and considering it was founded in 2007; it has made $143 million since its inception. As of 2016, Sentient was listed as the well-funded AI Company globally. It primarily focuses on e-commerce, online content and trading. Using Sentient Technologies AI comes with a lot of advantages in the e-commerce sector. Retail businesses have embraced it and therefore; the world of online shopping continuously getting a new face. Some of the practical ways that are giving entrepreneurs an easy time and higher profits. They include; doing customer-centric research, provide a better-personalized touch with chatbots and conversion rate optimization among others.
Learn more about Sentient at Crunchbase.
Sentient AI-making customer-centric research
Here, it’s about a digital search engine that thinks like humans. Entrepreneurs can attest that not so many consumers relate to results of their products as they find them irrelevant. Therefore, Al software, which can naturally tag, can label features of images and a picture is a plus. This means that it gives businesses an edge over others that don’t use it by having customer-centric research
Sentient AI- giving a better individual touch with chatbots
A chatbot is a computer software that enables human users on the internet to simulate conversations. A chatbot is essential as it reduces the workload of a company in that t does most of the marketing work, in turn, enhancing customer service. The capability of Al creating conversational commerce is being adopted by many online retailers as it is good for the businesses. A better personal touch with consumers is therefore formed.
Sentient AI- conversion rate optimization
The conversion rate of optimization with AI is commendable because it continuously increases. This is because an avenue for testing several ideas in a limited time frame with existing solutions is created. With diverse approaches to consumer insights, usability testing, and behavioral science the conversion rate goes up. This is because stakeholders can access user experience from a consumer perspective. There are a lot of positive vibes coming from Sentient Technologies AI and it being adopted by many businesses that don’t use them will be a plus for them.