The Visionary Leader of CVC, Guilherme Paulus

Apart from being the winner of Entrepreneur Year award. Mr. Paulus has created a globally recognized tourism enterprise. Guilherme Paulus founded CVC while he was just 24 years old with his partner Carlos Vicente Cerchiari. From an intern in IBM, he has gained a reputation as an entrepreneur in the international business world. His passion for entrepreneurship is complemented by his interest in serving the people of his community.

He was born in Sao Paulo, and that is where he started his business. In 2009, he was in need of more capital to expand the business and therefore sold part it to Carlyle Group. The money acquired from this deal helped to expand the operations and make the company more profitable. By 2018, the revenue of CVC had grown to equal $5.2 billion yearly. They are still growing at an impressive rate and Guilherme Paulus is excited about building at least 100 new business locations every year. So far, he has set up the tourism company stores in many shopping complexes spread around Brazil.

Guilherme Paulus is looking to transform his strategy from concentrating on developing business in areas with high human traffic to less populated neighborhoods. The strategy is offering the benefit of bringing in a new type of customers to the business. He is also carrying out the efforts of integrating the business that is operating through the online model with the physical stores of the business. Apart from business, he also values social accountability because he recognizes that he has a role to play within it as a successful entrepreneur.

He has led CVC in carrying out acts of charity supporting noble causes that improved the lives of the local people, and one of them is its PIET project. Its most prominent undertaking of philanthropy has been supporting education. With many young people from poor backgrounds missing on the opportunity to study, Guilherme Paulus has made donations to support education. He has also sponsored some of them who want to offer their services in the tourism sector through the National Project of Professional Initiation in Tourism. His company has been supporting the Dr. Klaide Care and Education Institution for more than ten years now.

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