How Richard Liu Qiangdong Took to New Heights

Few companies reach the heights that has. Founded by Richard Liu Qiangdong, the e-commerce platform has grown from a small store in Beijing to one of the largest online retailers in the world. That doesn’t mean that the process has been easy, however, as Richard Liu has repeatedly noted. The company’s founder initially studied at the People’s University of China, graduating with a degree in Sociology. After getting his degree, though, he soon realized that he wouldn’t be able to make a profitable career out of it, which led to Qiangdong then studying Computer Science.

As a result, this allowed Richard Liu Qiangdong to begin working as a freelance coder and then led him to Japan Life. While the nutritional supplement provider, he quickly became Director of Computers. Richard Liu had an entrepreneurial spirit, however, and eventually left the company to found Jiangdong in Beijing. The small store only sold a limited range of products, but quickly became known for its customer service. As a result of its popularity, Jiangdong began to expand over the following years, and eventually included over a dozen stores. However, a SARS outbreak across China led to issues with being in contact with customers.

Because of this, Richard Liu Qiangdong began to pivot the company into an online retailer. This led to the establishment of, and Richard Liu began migrating his product range onto the platform. The move proved to be a successful one and began to grow rapidly; this resulted in Qiangdong shuttering each of his 13 physical stores in the space of a few years. This extensive growth also caught the attention of a variety of product manufacturers and national brands. As a result of this, an increasing amount of products soon began being added to the e-commerce site.

This growth has continued over the past few years, leading to becoming the largest online retailer in China. On top of the extensive product portfolio, Richard Liu Qiangdong has also been behind a variety of innovative strategies that have helped to further fuel its expansion. With that, it’s also extended into a number of other countries in the region.