Jeunesse Global has grown from a no-name startup to being one of the most important companies on the international health and beauty scene today. Founded in 2009 by industry stalwarts Randy Ray and Wendy Lewis, Jeunesse Global was able to quickly recruit converts to the company’s business model and develop some of the most cutting-edge products in the health and beauty industry.
One example of the groundbreaking products that Jeunesse Global has been able to bring to market is its Reserve health drink. Reserve is the product of over a year of development and decades of collective research. The drink allows users to get a high daily intake of resveratrol, one of the most potent health-protecting ingredients in red wine. And they can do this without assuming the often-serious risks associated with consuming alcohol.
Jeunesse recognized that there has long been a serious disconnect between the enormous benefits that red wine consumption confers on regular drinkers and the medical establishment’s almost total refusal to recommend that people consume red wine. The evidence for the health-protecting effects of red wine are now overwhelming. Many replicated studies have concluded that red wine consumption is associated with an up to 10-year increase in total life expectancy. And this is largely mediated through the drink’s ability to sharply decrease the mortality rates from cardiovascular disease.
Yet even with numbers like these, the medical establishment still doesn’t recommend that those who do not currently drink red wine begin doing so. The reason is that there is a small chance of around 5 to 10 percent that any given person who begins drinking will go on to develop a serious alcohol use disorder. The consequences of alcohol use disorders and full-blown alcoholism are so severe that even that small 5 to 10 percent chance that someone will become an alcoholic actually negates the population-level benefits of red wine consumption completely.
But now, Reserve allows users to get all of the health-protecting benefits of red wine consumption without exposing themselves to the risks associated with drinking alcohol. Reserve is just another innovative product proving that Jeunesse Global is the global leader in health and beauty.