Gustavo Martinez is a marketer who has been a part of some of the greatest firms in the business industry for more than three decades.
He has also helped to create some of the most memorable ads that have become extremely iconic. Martinez has worked with J. Walter Thompson Worldwide as its chief executive officer in the past and also worked with the McCann Worldgroup as its president. Today, he provides high-end services as a consultant in the marketing and advertising industry. Read more: Gustavo Martinez | Tumblr and Gustavo Martinez | Ideamesh
Gustavo Martinez continues to deliver excellent results to the companies he works with. During a recent interview, he commented that the marketing industry is all about creativity.
Instead of working with set processes that always deliver the same exact results, modern day marketers must trust their instincts. The companies he now works with hire only the most creative individuals, and he knows that most of the other companies in the same industry do the same.
Many of these people need a more flexible schedule, and the best of these individuals are independent contractors who have been in the industry for some time.
Gustavo Martinez is now working with UV Business Acceleration and has reported he is working on something exciting. He has been helping startups to find success by streamlining many different aspects of their business. The majority of startups fail within a few years of going into business, and he is happy to be a part of efforts to help more of them succeed.
Most of these companies have to find out the hard way, so part of what he does is to guide them through the process. He is working with Massive Data Heights, which is an Artificial Intelligence company that draws on insights from customer reviews to create better marketing campaigns.
Gustavo Martinez considers himself to be a workaholic, and he gets up at 7 a.m. on most days. When he is not traveling for work, he will eat breakfast with his family and then get on to the business of the day.
Martinez is excited about the Internet of Things (IoT) and believes it is being ignored by many people in the marketing industry. There are going to be so many new possibilities in the marketing world because of it and a lot of these will have to do with personalized marketing.
Gustavo Martinez has learned that it is extremely important to pay attention to what people are saying and how they are feeling. He has commented that everyone has something interesting to add to the world and that they can be made to feel important when they are given the attention they deserve.
Gustavo Martinez was asked in a recent interview to talk about the kind of advice he would give to a younger version of himself. He commented that he would tell himself to be more patient and to always be interested in learning from people from varied backgrounds. Connect with Martinez on LinkedIn
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