She discovered that she was not cut out for the insurance industry. On this account, she decided to try out something that had always been on her mind. Her heart was into cosmetics. She had seen the loophole in the cosmetics market, being a consumer herself, and she plunged right into it. She chose the road less traveled despite a fair share of warnings from marketing and other ‘experts.’ Her cosmetics company Lime Crime is now flourishing online business that delivers assorted and quality cosmetic products to a large client base in New York and elsewhere.
The journey picked up in 2008. Lime Crime now develops lipsticks, eye shadows, nail polishes and other cosmetic products. Together with her husband, Mark, an intelligent and humorously witty individual who also serves as president of the company, plus the talented team at the company’s disposal, Doe Deere has grown to achieve what most startup entrepreneurs dream about; brand recognition.
She attributes the recent upsurge and success in the company’s business to her ability in trusting her gut. Without which, she says, the idea to start a cosmetics company would never have seen the light of day.
Doe’s daily challenge is to navigate along with the clients. The company has developed good communication policy both for internal and external purposes. Selling products online requires terse and speedy messaging. Unlike the traditional over-the-counter marketing where a customer can try out the lipstick brand, online sampling and purchase is a radical way of engaging a customer. This is done by constant and helpful information dissemination. Doe Deere is active on social media platforms where she shares helpful information and messages. He is quite an interactive person.
Doe Deere is a very positive person. She is addicted to the bright side of life. She infuses energy in the people around her. She is also an avid reader, having read among other book titles, Donald Trump’s Think Big & Kick Ass. She reads extensively in a bid to gain new perspectives on investment and life in general.
Apart from cosmetics, Russian-born, New York-raised Doe Deere cannot hide her mad love for pets. She has three beautiful pet cats. She regularly donates to Bide-A-Wee, a pet rescue organization based in New York.
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