Lori Senecal is well known for her knowledge of advertising and marketing, as well as her robust personality. Whenever new innovative advertising techniques come into play, she is always a pioneer. Senecal has specialized in coming up with innovative technology solutions capable of solving business challenges. It was through her reliability in the advertising industry that she got appointed as the Global CEO of Crispin Porter + Bogusky (CP+B). Senecal used to be the Chairman of Kirshenbaum Bond Senecal (KBS). She is popularly known as a person who never gets into a comfort zone, and this is something that plays a key role in her success. While working at KBS, her work ethics coupled with her efforts in expanding the global vision of the company played a major role in the swift growth of the firm.
For Senecal, the urge to get into the world of business began while she was still in high school. She used to coach gymnastics, and this is where she developed leadership traits at both individual and team level. Lori Senecal claims that the coaching job helped her set goals and pursues them, improved her communication without being judgmental, and provided her with a clear vision necessary to get into the business realm.
Senecal points out that she only makes money when others make money. She upholds a common mantra in the advertising world that says “a person is only as good as his last advertising campaign.” Senecal adds that perseverance and performance are what yield income in the ad world, and this is something that she learned early in her advertising career. See more details on her LinkedIn account.
Transformation of CP+B under Lori’s Leadership
In her position as CP+B’s global CEO, Senecal oversees the firm’s global expansion and growth, focuses on the firm’s continued global development, and runs the coordination of a dozen global offices under the CP+B. Since joining the firm in 2015, Senecal has been able to impact tremendously on the culture and business of CP+B. The agency has been transformed into a global entity that is agile, collaborative, and inventive. This has made the firm consistent in its global offering – while maintaining its resilient local market flair.
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