If you are someone who is highly interested in luxury brands you will no doubt be familiar with the RealReal. The RealReal is an online startup and leader in in authenticated luxury consignment. With this being the holiday season the company has decided to unveil the most valued resale items on luxury-brand lovers’ wish lists.
The company released its 2018 Holiday Resale Report last week and it proves that few brands, if any, possess more staying power than heritage brands. This has been a common theme throughout the years. The top luxury brands understand how to take advantage of teh report and use it as a guide for luxury brands that have long term value.
Hermès’ saverage has risen to the top this year among luxury brands. The popular women’s brand resale price increased 67 percent in 2018. While there are brands that benefit during the holiday season like Hermès, there are also brands that fall behind by this time of year. Both Tory Burch and Miu Miu experienced declines in resale value.
Despite Italian fashion house Gucci being known for its strong heritage status among women, it was with men that the most giftable Gucci style was found according to the RealReal. The collaboration with Nike has served Gucci very well as pieces consistently sell above retail cost.
Kenzo’s resale value among men’s good took a sharp turn for the worst during the season falling by 19 percent. this shows that not every brand looks forward to the holiday season.
It should come as no surprise that fine jewelry was added to many individuals wish lists in 2018. You could argue that it was trending more strongly than apparel. Van Cleef & Arpels took the first number 1 spot on the RealReal’s report for a consecutive year. The report was created to aid shoppers in their search for a gift that it is appropriate and also doubles as an investment piece.