Jonathan Hay: 4 Strategies for Reputation Management

Over the years, the Internet has turned out to be a powerful tool for shaping people’s lives as well as their businesses. Powerful and wealthy individuals such as music stars, business tycoons, and politicians know that the success of their career depends on how intact they can keep their reputation. Therefore as suggests, these prominent figures have an army of professionals ensuring their reputation is maintained at a top-notch level. Jonathan Hay is a reputation specialist who has offered his reputation management services to music superstars such as Rihanna.

Strategies for reputation management according to Jonathan Hay

  1. Be principled and hold on your statement confidently

Those who are in the competitive business such as American music industry are aware that staying confident even during times of endless attacks and scandal is the best way of staying relevant. Hay advises artists and other prominent personalities to mine the gold in social media by keeping their fans or followers updated on their plans.

  1. Monitor the brand actively

Hay advises business owners to keep track on everything Internet users are saying about their brands. It is easier to come up with unique solutions if reputation crisis is detected in its initial stages. For instance, Google alerts can notify business owners in case someone mentions their brands or companies. Hay encourages executives to maintain both their online and offline reputation at a top-notch level.

  1. Pinpoint the real source of your reputation attacks

Identify users or sites that are interfering with the positive progress of your reputation. This approach allows you to eliminate damage exactly from its roots. Your tactic may be to file a legal action or solve the issues in an out of court plan. Brands can alleviate damage by running search campaign such as Bing Ads and Google AdWords, which appears above any undesirable publicity.

  1. Develop a defense strategy

You should come up with a strategy to ensure the online reputation of your brand is quickly rescued before any damage impacts on your profit negatively. Your approach may entail enlightening your marketing team and developing a strategy for covering how you plan to restore your identity and keep track on the progress you have made.